Run a Sale on Shopify: How to Put Items on Sale on Shopify

Table of Contents

  1. Introduction
  2. Understanding Compare-at Prices and Discount Codes
  3. Running Store-wide Sales and Clearance Collections
  4. Enhancing Sale Visibility and Conversion
  5. Conclusion
  6. FAQ Section

In the fast-paced world of e-commerce, running sales and promotions is a strategic way to boost revenue, clear inventory, and attract new customers to your Shopify store. Whether it's Black Friday, end-of-season clearance, or a limited-time offer, sales can play a crucial role in your store's success. But how exactly do you set up products to reflect sale prices on Shopify? This guide will walk you through the process, offering you valuable tips and steps to ensure your sales are successful and stress-free.

Introduction

Did you know that offering a discount can significantly influence consumer behavior? According to recent surveys, nearly 60% of consumers say that finding a great deal greatly enhances their shopping experience. In the digital age, where online shopping competition is fierce, setting up sales on your Shopify store could be the edge you need. Whether you're a seasoned merchant or new to the platform, understanding the mechanics of how to effectively put your products on sale is essential.

In this blog post, we will demystify the process of running sales on Shopify, from setting up compare-at prices to leveraging smart collections for automatic discount application. By the end, you'll not only understand how to implement these changes but also how to optimize your sales strategy for better engagement and conversions. Let's dive into the world of Shopify sales and uncover how you can make your products irresistibly attractive to potential buyers.

Understanding Compare-at Prices and Discount Codes

The Basics of Setting Sale Prices

On Shopify, indicating that a product is on sale involves setting up a compare-at price alongside the sale price. The compare-at price is essentially the original price of the item, which appears crossed out next to the reduced price, visually communicating the discount to customers.

Steps to Set Compare-at Prices:

  1. For Desktop Users:

    • Navigate to Products in your Shopify admin.
    • Select the product you wish to put on sale.
    • In the Pricing section, enter the original price in the Compare at price field and the sale price in the Price field.

  2. For Mobile Users (both iPhone and Android):

    • The process is similar; start by accessing the Products section within your Shopify app, select your product, and adjust the Pricing section accordingly.

Setting a compare-at price not only informs your customers about the discount but also allows your store's theme to visually highlight the product as being on sale, such as displaying a 'Sale' label.

Utilizing Discount Codes for Sales

An alternative method to direct price adjustments is creating discount codes, which can offer percentage-based discounts or specific dollar amounts off at checkout. This method won't change the displayed prices but provides flexibility in offering limited-time promotions or exclusive deals for certain customer segments.

Running Store-wide Sales and Clearance Collections

Efficient Methods for Implementing Sales

  1. For Whole Store Sales:

    • Use Shopify's Discounts feature to apply a store-wide discount easily.
    • Choose between a percentage or fixed amount discount that applies to the entire order.

  2. For Clearance Collections:

    • Create a Smart Collection with specified conditions (e.g., "Price is less than $X") to automatically include products on sale.
    • Though items with a compare-at price don't automatically populate into these collections, setting the right conditions can effectively mimic this process.

Enhancing Sale Visibility and Conversion

Aside from merely adjusting prices, there are multiple strategies to elevate your sale's success:

  • Add Banners or Countdown Timers: Announce the sale prominently on your storefront to create a sense of urgency.
  • Pop-up Offers: Implement pop-up windows with sale details to engage visitors immediately.
  • Customize Sale Pages: Design dedicated pages for sale items, improving navigation and highlighting discounts.
  • Optimize Conversion Points: Ensure all contact forms and payment methods are tested and fully functional to avoid any conversion roadblocks.

Conclusion

Running an effective sale on Shopify involves more than just slashing prices. It requires strategic planning, from setting up compare-at prices to utilizing smart collections, and enhancing the visibility and appeal of your sale through various marketing strategies. By following the steps and tips outlined in this guide, you can create compelling sales that not only attract attention but also drive conversions and contribute significantly to your store's success.

FAQ Section

  1. How do I revert prices back to normal after a sale ends?

    • Use Shopify's bulk product management features to revert prices in one go or manually adjust the compare-at and sale prices as needed.

  2. Can I run a sale on specific collections only?

    • Yes, by using smart collections or manually adjusting prices for products within those collections, you can target sales to specific items.

  3. How do I make sure my customers know about my sale?

    • Utilize Shopify's marketing tools to send out email blasts, create engaging social media posts, and update your store's visuals to highlight the sale.

  4. What's the best way to manage inventory during a sale?

    • Monitor your inventory closely and consider setting up automatic notifications for low stock items to preemptively manage supply during high-demand periods.

  5. Can discount codes be used in conjunction with sales prices?

    • Typically, Shopify allows one discount per checkout, so it's worth setting clear guidelines for customers if you intend to offer both types of discounts simultaneously.

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