14 LinkedIn Banner Examples to Inspire Your Own

Table of Contents

  1. Introduction
  2. Why LinkedIn Banners Matter
  3. Example 1: Tesla
  4. Example 2: Vidyard
  5. Example 3: ConvertKit
  6. Example 4: Procter & Gamble (P&G)
  7. Example 5: Apple
  8. Example 6: YouTube
  9. Example 7: Nectar
  10. Example 8: Avon
  11. Example 9: Thinkific
  12. Example 10: American Red Cross
  13. Example 11: Penguin Random House
  14. Example 12: Ralph Lauren
  15. Example 13: Mayo Clinic
  16. Example 14: Omniscient Digital
  17. How to Choose the Best Banner for Your Brand
  18. Conclusion
  19. Frequently Asked Questions (FAQ)

Introduction

Ever stumbled upon a LinkedIn page and noticed the banner section devoid of any engaging visuals? This underutilized space, when left blank, can significantly lower your brand's appeal and credibility. It’s akin to walking into a store with blank signage—uninspiring and easy to overlook. A well-crafted LinkedIn banner does more than just fill space; it draws attention, creates a positive first impression, and engages potential followers and customers.

In this blog post, you'll discover fourteen standout LinkedIn banner examples to spark your creativity. By the end, you'll understand the significance of a customized banner and how it can elevate your LinkedIn presence.

Why LinkedIn Banners Matter

LinkedIn banners are more than just decorative elements. They serve multiple important functions:

  1. First Impressions: A striking banner captures attention immediately, making your brand memorable.
  2. Brand Consistency: It reinforces your brand's identity and values visually.
  3. Engagement: An engaging banner can lead to more profile views and interactions.
  4. Trust Building: Visual content can enhance credibility and build trust with your audience.

Example 1: Tesla

Tesla uses their banner space effectively by showcasing their employees in branded attire. This simple, yet powerful image projects their mission of advancing sustainable energy and highlights the crucial role their workforce plays.

Why It Works:

  • Showcases the human side of the brand.
  • Enhances credibility through employee advocacy.

Example 2: Vidyard

Vidyard’s banner promotes an upcoming event, creating a sense of anticipation and engagement among their audience.

Why It Works:

  • Engages viewers with interactive content.
  • Promotes events, driving better turnout and engagement.

Example 3: ConvertKit

ConvertKit uses their banner to explain their mission and present some of the creators they partner with, fostering a sense of community.

Why It Works:

  • Clearly communicates brand purpose.
  • Builds trust by showcasing real users.

Example 4: Procter & Gamble (P&G)

P&G opts for a clean, product-focused banner displaying their wide array of household items, reinforcing their presence in everyday life.

Why It Works:

  • Reinforces brand presence and product recognition.
  • Creates an emotional connection through everyday products.

Example 5: Apple

Apple’s banner features an artistic image of Apple Park, their headquarters, reflecting innovation and design excellence.

Why It Works:

  • Emphasizes brand assets and innovation.
  • Creates an aspirational brand image.

Example 6: YouTube

YouTube’s banner celebrating International Women’s Day and featuring influential women aligns the brand with significant global events and causes.

Why It Works:

  • Connects with global events and themes.
  • Enhances relatability and credibility.

Example 7: Nectar

Nectar’s banner highlights the tangible ROI of their employee recognition software. The vivid design and compelling statistics capture viewer interest.

Why It Works:

  • Visually appealing design.
  • Directly communicates value and benefits.

Example 8: Avon

Avon’s banner showcases diverse women, reflecting their mission to empower women of all backgrounds.

Why It Works:

  • Promotes inclusivity and empowerment.
  • Attracts and engages a broad audience.

Example 9: Thinkific

Thinkific uses a minimalist banner showcasing an award, effectively establishing their credibility and success in the e-learning space.

Why It Works:

  • Simple, clean design.
  • Focuses on achievements for credibility.

Example 10: American Red Cross

The American Red Cross banner features volunteers in action, underscoring their mission and readiness to assist in emergencies.

Why It Works:

  • Showcases volunteer efforts and organizational readiness.
  • Builds a connection through visual storytelling.

Example 11: Penguin Random House

Penguin Random House uses an image of a bookshelf filled with books to appeal directly to book lovers.

Why It Works:

  • Draws in the target audience with a relatable image.
  • Promotes a love for reading, aligning with their mission.

Example 12: Ralph Lauren

Ralph Lauren’s banner features models showcasing their fashion line, reflecting the brand's luxury and style.

Why It Works:

  • Captures the essence of the brand.
  • Attracts target audience with high-quality visuals.

Example 13: Mayo Clinic

Mayo Clinic’s banner highlights their ranking as the number one hospital, supported by a strong visual and a compelling message.

Why It Works:

  • Boosts credibility with high rankings.
  • Encourages trust through evident success.

Example 14: Omniscient Digital

Omniscient Digital’s banner features a simple yet effective image of a workspace, representing their focus on professional services.

Why It Works:

  • Clearly communicates the professional nature of their work.
  • Simple design that effectively conveys the company’s focus.

How to Choose the Best Banner for Your Brand

Choosing an effective LinkedIn banner involves several steps:

  1. Define Your Goal: What do you want to achieve with your banner? Whether it’s brand awareness, engagement, or credibility, clarity is crucial.
  2. Know Your Audience: Tailor your banner to the preferences and interests of your target audience.
  3. Visual Appeal: Choose high-quality, compelling visuals that align with your brand’s message and ethos.
  4. Regular Updates: Change your banner to reflect new campaigns, seasons, or important milestones.

Conclusion

Incorporating an eye-catching and meaningful LinkedIn banner can significantly enhance your brand’s online presence. It serves as both a visual statement and a trust-building tool. As you reflect on the 14 examples shared, think about what resonates most with your brand’s message and how you can apply these insights to create your own standout LinkedIn banner.

Frequently Asked Questions (FAQ)

Q1: How often should I update my LinkedIn banner?

Ideally, update your banner to reflect new campaigns, seasonal changes, and significant milestones. Regular updates keep your profile fresh and engaging.

Q2: What elements should I include in a LinkedIn banner?

Include your logo, brand colors, high-quality images, and text that aligns with your brand’s mission or promotional campaigns.

Q3: Can LinkedIn banners impact engagement?

Yes, a well-designed banner can increase profile visits, engagement, and interactions, helping you connect more effectively with your target audience.

Q4: Should I hire a professional designer for my LinkedIn banner?

While not necessary, a professional designer can ensure high-quality, branded visuals that make a strong impression.

Q5: What dimensions should I use for a LinkedIn banner?

The current recommended size for LinkedIn banners is 1584 pixels wide by 396 pixels tall. Make sure to optimize for this size to maintain clarity and impact.

By strategically designing and updating your LinkedIn banner, you can foster a stronger connection with your audience, boost engagement, and enhance your brand’s online presence. Don’t underestimate the power of a well-crafted LinkedIn banner in building your brand’s credibility and appeal.