Access the Theme Editor

: From your Shopify admin, go to 'Online Store' > 'Themes'. Find the theme you want to edit, and click 'Customize'.

Creating a New Template

: Navigate to the theme settings and create a new template for the product or collection page you wish to modify. Apply this template to the products or collections with prices you want to hide.

: Access your Shopify admin, go to 'Online Store' > 'Themes'. Click on 'Actions' > 'Edit code' for the theme you want to adjust.

Locate the Price Code Snippet

: You will need to find the specific section of code responsible for displaying product prices. This varies by theme but typically can be found in sections like 'product-template.liquid', 'price.liquid', or similar files.

Edit or Remove the Price Section

: Depending on your needs, you can either completely remove the section of code displaying the price or edit it to only show under specific conditions.

Locate the Appropriate CSS File

: In your theme's code editor, open your CSS file, often named 'theme.scss.liquid' or similar.

Add CSS to Hide the Price

: Use CSS rules to set the display property of the price element to 'none'. You will need to know the specific class or ID of the price element in your theme, which can be found by inspecting the element in your browser.

Can I hide prices for specific customers on Shopify?

Yes, using third-party apps like EasyLockdown, you can set rules to hide prices for specific customer groups or tags.

Can customers still add products to the cart if the price is hidden?

Yes, you can configure your store to allow customers to add products to their cart without seeing the price. The price can then be revealed during the checkout process or after a consultation.

Is it possible to hide prices on both the desktop and mobile versions of my Shopify store?

Yes, changes made to hide prices will affect both the desktop and mobile versions of your store, ensuring a consistent shopping experience across all devices.

Can I hide prices for a specific period?

Yes, with apps like EasyLockdown, you can schedule when to hide and reveal prices, giving you flexibility during promotions, sales events, or specific seasons.

How do I ensure my pricing strategy complies with e-commerce regulations?

It's vital to be aware of and comply with online selling regulations within your jurisdiction, especially concerning price transparency. Consulting with a legal advisor can help ensure your strategy is lawful.

How to Remove Price from Shopify Product: A Comprehensive Guide

Introduction
Understanding the Strategy Behind Hidden Prices in Shopify Stores
How to Achieve This on Shopify: A Step-by-step Guide
Conclusion
Frequently Asked Questions

In today's fast-evolving e-commerce landscape, the way you present your products online can significantly impact your customer's purchasing decisions. Sometimes, removing the price from certain products or collections on your Shopify store is a strategic move, especially for items where pricing needs to be hidden or customized based on specific variables like shipping, weight, or customer type. This approach isn't just about hiding numbers; it's about creating a more tailored shopping experience for your clientele. Whether you're targeting B2B clients who require bespoke pricing or you want to encourage shoppers to contact you for a more personalized service, this guide will walk you through every step necessary to remove prices from select Shopify products effectively.

Introduction

Imagine entering a high-end boutique where items are so exclusive that prices aren't displayed. Instead, the focus is on the product's value and the personalized service provided. This level of exclusivity can also be achieved in the digital marketplace through Shopify by removing the price on specific products. This strategy can enhance customer engagement, cater to a more personalized shopping experience, and accommodate unique pricing strategies. Whether you're new to Shopify or looking to refine your e-commerce approach, this guide will provide you with the tools and knowledge to tweak your Shopify settings effectively, ensuring that your products are presented exactly as you envision.

Understanding the Strategy Behind Hidden Prices in Shopify Stores

Removing product prices from your Shopify store can be more than just an aesthetic choice—it can be a strategic business decision. This approach is particularly beneficial for B2B operations where prices may vary based on the amount ordered or the relationship history with the client. It also adds an air of exclusivity, encouraging more direct interaction between your store and potential buyers, leading to increased engagement and potentially higher-value sales. Moreover, for items that require consultation or custom quotes due to variability in costs, hiding the price until discussions have been had can streamline the buying process and ensure customers feel they're receiving personalized attention.

How to Achieve This on Shopify: A Step-by-step Guide

For Stores using Shopify's OS 2.0 Themes:

Access the Theme Editor: From your Shopify admin, go to 'Online Store' > 'Themes'. Find the theme you want to edit, and click 'Customize'.
Creating a New Template: Navigate to the theme settings and create a new template for the product or collection page you wish to modify. Apply this template to the products or collections with prices you want to hide.

For Vintage Theme Users:

Diving into the Code: Access your Shopify admin, go to 'Online Store' > 'Themes'. Click on 'Actions' > 'Edit code' for the theme you want to adjust.
Locate the Price Code Snippet: You will need to find the specific section of code responsible for displaying product prices. This varies by theme but typically can be found in sections like 'product-template.liquid', 'price.liquid', or similar files.
Edit or Remove the Price Section: Depending on your needs, you can either completely remove the section of code displaying the price or edit it to only show under specific conditions.

Utilizing CSS for a Quick Fix:

Another way to hide prices is by using CSS. This method is less invasive and can be easily reversed if needed.

Locate the Appropriate CSS File: In your theme's code editor, open your CSS file, often named 'theme.scss.liquid' or similar.
Add CSS to Hide the Price: Use CSS rules to set the display property of the price element to 'none'. You will need to know the specific class or ID of the price element in your theme, which can be found by inspecting the element in your browser.

Example:

.price-tag { display: none; }

Using Shopify Apps for Non-Coders:

For those uncomfortable with editing code directly, numerous apps in the Shopify App Store can assist with hiding prices without needing to touch a line of code. These apps offer user-friendly interfaces and additional functionalities like hiding prices for specific customer groups or allowing inquiries directly on the product page.

Conclusion

Hiding the price from Shopify products isn't just about making your store look a certain way; it's about strategically positioning your products to fit your business model and customer base. Whether through direct code edits, using Shopify's built-in features, or leveraging third-party apps, the flexibility of Shopify allows for a tailored approach to how and when you display your product prices. Remember, the goal is to enhance the shopping experience, encouraging engagement and personal interaction, which can ultimately lead to better customer relationships and increased sales.

Frequently Asked Questions

Can I hide prices for specific customers on Shopify? Yes, using third-party apps like EasyLockdown, you can set rules to hide prices for specific customer groups or tags.
Can customers still add products to the cart if the price is hidden? Yes, you can configure your store to allow customers to add products to their cart without seeing the price. The price can then be revealed during the checkout process or after a consultation.
Is it possible to hide prices on both the desktop and mobile versions of my Shopify store? Yes, changes made to hide prices will affect both the desktop and mobile versions of your store, ensuring a consistent shopping experience across all devices.
Can I hide prices for a specific period? Yes, with apps like EasyLockdown, you can schedule when to hide and reveal prices, giving you flexibility during promotions, sales events, or specific seasons.
How do I ensure my pricing strategy complies with e-commerce regulations? It's vital to be aware of and comply with online selling regulations within your jurisdiction, especially concerning price transparency. Consulting with a legal advisor can help ensure your strategy is lawful.