Welcome to our curated list of the Top 8 apps in the email marketing category of the Shopify App Store. In this dynamic marketplace, we understand the importance of finding the right email marketing tools to elevate your online store. The Shopify email marketing apps in this list have been carefully selected to enhance your store’s functionality, improve customer experience, and boost your sales. From innovative solutions to essential utilities, each app brings something unique to the table. Dive in to discover how these email marketing services can transform your Shopify store and drive your business forward.Sender Email Marketing & SMS From $15/month. Free Forever plan available.⭐⭐⭐⭐⭐ 4.319 Total Reviews1 / RankWhat Shopify Merchants SayMerchants consider this app to be one of the most affordable email marketing platforms for Shopify store owners who aim to boost engagement and drive sales. The app stands out for its user-friendly interface and powerful features, including a drag-and-drop editor, responsive email templates, automated email workflows, detailed analytics, and SMS automation. Merchants also appreciate its friendly customer support that's easily accessible through multiple channels such as email, live chat, and phone. The team promptly addresses customer queries, which shows their commitment to providing a seamless user experience.In a nutshell, merchants consider this tool one of the best email marketing services for Shopify store owners who want to maximize their email marketing efforts and drive sustainable growth.Discover NowKlaviyo: Email Marketing & SMSFrom $45/month. Free plan available.⭐⭐⭐⭐⭐ 4.11,908 Total Reviews2 / RankWhat Shopify Merchants SayMerchants consider this app the best email marketing software for leveraging real-time data from Shopify stores to segment customers and send personalized emails. The app boasts powerful automation capabilities that help store owners create complex email sequences that engage customers throughout their buyer journey, from initial interest to post-purchase. Merchants also love the rich analytics that offer detailed insights into campaign performance and customer behavior. This empowers them to continuously optimize their strategies for higher engagement and conversion rates.Discover NowActiveCampaign Email Marketing From $29/month. 14-day free trial.⭐⭐⭐⭐⭐ 4.5387 Total Reviews3 / RankWhat Shopify Merchants SayMerchants highly recommend this Shopify email marketing app for its exceptional blend of segmentation, personalization, and analytics. Ecommerce businesses can use its advanced tools to create personalized email campaigns that boost engagement. This is further enhanced with its seamless Shopify integration that allows merchants to sync customer data so they can craft targeted marketing campaigns that resonate with customers. The app also excels in automation, which lets users set up multi-step email sequences triggered based on customer interactions.Also, the opportunity to connect ActiveCampaign with Coinbase Commerce or a similar blockchain service is worth mentioning. More and more businesses accept crypto payments, as they offer excellent security, privacy, and low fees.Discover Now Avada Email Marketing & SMSFrom $16/month. Free plan available.⭐⭐⭐⭐⭐ 4.91,638 Total Reviews4 / RankWhat Shopify Merchants SayMerchants love this email marketing platform as it integrates seamlessly with Shopify to offer a streamlined experience. The app provides a user-friendly interface, making it easy to craft compelling email and SMS campaigns without the need for technical expertise. It also offers pre-designed templates and marketing automation options that enable merchants to engage customers effectively through personalized messages and promotions. With its emphasis on simplicity, Avada is an essential software for merchants looking for beginner-friendly tools to drive growth.Discover Now Drip: Email Marketing & Popups From $39/month. 14-day free trial.⭐⭐⭐⭐⭐ 4.680 Total Reviews5 / RankWhat Shopify Merchants SayMerchants recommend this email marketing software for retailers keen on nurturing customer relationships and driving sales using advanced email marketing strategies. The platform offers integration with Shopify, which enables ecommerce businesses to leverage their store data and craft personalized email campaigns that resonate with their audience. The platform's strength lies in its advanced segmentation capabilities, which allow store owners to group their customers based on behavior, preferences, and purchase history. It also provides comprehensive analytics that helps retailers monitor their campaign performance so they can improve.Discover NowOptinMonster Email Popups From $49/month. 30-day free trial.⭐⭐⭐⭐⭐ 3.621 Total Reviews6 / RankWhat Shopify Merchants SayMerchants say this email marketing software is a powerful way to grow email lists and build rapport using on-site popups. Users appreciate that it comes with 400+ customizable templates that can be used to create brand-specific popups that capture visitors' attention and turn them into subscribers. It's also possible to build opt-in campaigns from the ground up. This app also gives you freedom when it comes to choosing how to display campaigns. Website visitors can trigger popups by scrolling, clicking on a specific blog post, trying to leave your site without taking action, and more. Merchants also like that there are 8+ diverse types of campaigns to choose from, including full-screen welcome mats, countdown timers, coupon wheels, and floating bars.Discover Now Constant Contact: Email & SMS From $12/month. 14-day free trial.⭐⭐⭐⭐⭐ 3.435 Total Reviews7 / RankWhat Shopify Merchants SayMerchants highly recommend this robust email marketing service for businesses looking to enhance their digital marketing efforts. The platform helps merchants effortlessly integrate their Shopify store data and create personalized email and SMS marketing campaigns that speak directly to their audience's needs and preferences. The app also provides a library of mobile-optimized templates, making it easy for users to create emails that drive engagement and conversions on all devices. Merchants also love its automation features, which allow them to create automated campaigns like welcome emails and abandoned cart reminders.Discover NowMailchimp: Email Marketing From $6.50/month (billed yearly). Free plan available.⭐⭐⭐⭐⭐ 3.2521 Total Reviews8 / RankWhat Shopify Merchants SayMerchants appreciate this email marketing app for its comprehensive toolkit that helps them engage their audience effectively. With Mailchimp, users can design eye-catching emails, automate email marketing campaigns, and segment their audience for targeted communications. Its integration with Shopify enables real-time data syncing, which allows users to create personalized product recommendations and timely follow-ups based on customer behavior. Mailchimp's detailed analytics also provide valuable insights into campaign performance, helping businesses refine their strategies for maximum impact.Discover Now