What's included
Klaviyo email performance reporting- MailChimp email performance reporting
- Email conversion tracking
- Troubleshooting reports
- Social Stats
Why use email performance reports?
As a marketer, tracking all your email analytics can often be a challenge. In any case, tracking the performance of your email marketing campaigns in total is vital for a number of reasons:
- Gives detailed metrics and real-time campaign tracking
- By measuring the performance of your email marketing, you'll be able to see how it compares to other channels (like social media, PPC, content syndication) and way better prioritize your time and efforts to drive maximum results.
- Lets you utilize the analytics to drive strategy
How email performance report works?
- The email marketing report provides a summary of campaign performance: who received the campaign, when they opened it, what links they clicked, how many successful deliveries were made, and other information.
- Moreover, you can also opt-in for conversion tracking which offers more flexibility than a standard reply-to email address, and allows other account users to get email notices when a subscriber replies to your campaign.
Final Thoughts
The processes of collecting and reporting data insights may seem like tedium in some cases, but it offers great potential. The insights you gather are the foundation of your marketing strategy and your guide for tracking your progress.
