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Interminable scrolling refers to a Web design technique that's ordinarily utilized to “chain together” pieces of content such as products or news stories.

In Shopify stores, this is most commonly needed when dealing with large inventories and collections that have hundreds or even thousands of products in them. Infinite scrolling is a commonly requested Shopify theme feature — and numerous store owners are quick to execute it.

Infinite scrolling, however, detects when the users come to the end of the first bunch of items and consequently loads the following group without requiring any action on the part of the user.

Final Thoughts

Infinite scroll disposes of the need for pagination by always stacking new products as a user scrolls down the page. The benefits of the infinite scroll are genuine. It can boost your time on site, increase page views and improve the user experience. Reach us & we’ll set it up for you in no time!

Benefits of having infinite scroll on your site

• Supportive for stores with an expansive number of products, but moreover works well for Shopify stores with smaller inventories
• Infinite loading not only consequently loads more products, hence empowering customers to engage more, but the “magic” of the items showing up on the page is often a great way to bring attention to the new items.
• Emphasize and draw user’s attention to alternative products that might be more in line with what they are searching for.