How Google Analytics works?
Google Analytics uses a JavaScript code to collect information from sites. This code is a small snippet of Javascript, or a coding language, that runs in viewers’ browsers when they visit those pages. This small piece of code is placed on each page of your site that you need to collect information on the user’s activity on the site.
What's included
Integrating Google Adwords to Google Analytics
Linking a Google Analytics property to your Google Ads account can help you analyze customer activity on your website after an ad click or impression
- Google Analytics implementation through Google Tag Manager
Google Analytics tracking was commonly executed with custom code on the site, but with Google Tag Manager the tracking (PageViews tracking, Basic Form Tracking, Events, Social Buttons) can be set up through a graphical user interface rather than code.
- Analytics Implementation Validation
Tests to validate your analytics and marketing implementation helps build the trust in your data and ensure the success of all your marketing activities.
- Google Analytics Tool Configuration and Customization
With minimal configuration, we'll help you get a tremendous amount of information about the performance of your business. But, if we add a few Google Analytics Customizations (Filters, Segments, Goals, Funnels) you’ll get more data to help you optimize your business.
Google Analytics is a free tracking tool offered by Google, and it shows you how visitors utilize your site. Google Analytics offers data about user behavior that can be critical for your business. Adding Google Analytics to your Shopify store can be a stressful project, but our Google Analytics Shopify Integration experts can help you.
It works on elements as varied and vital as the following:
- Number of visits
- Their duration
- Sources of traffic
- Visited pages
It also acts in sections such as:
- Your users preferred sections
- Keywords used
- Technical details of visitors’ devices. That would enter the browsers that users use or their mobile operating systems.
Why use Google Analytics?
- Lets you analyze sources of traffic
- Lets you understand more your visitors
- Lets you specific page popularity
- Lets you understand website bounce rate
- Lets you understand the traffic flow of your site
- Lets you review the historical data of your site
Final Thoughts
Google Analytics is really useful to learn aboThat’s why over 50 million websites around the world use Google Analytics. In case you're not utilizing it, you should set it up right now. Talk to our experts & improve your marketing strategies, SEO, and to boost your conversions.
