Table of Contents

Overview

Brand positioning outlines the unique space your brand occupies in consumers' minds concerning your competitors. This is a crucial aspect of branding because it helps you shape your customers' perceptions and set your brand apart. Ashwinn Krishnaswamy, co-founder of OkCredit, delves deep into this concept and we will take a leaf from his insightful leadership.

Key Concepts and Ideas

Ashwinn Krishnaswamy recommends that entrepreneurs should understand where their business fits into the market, which requires a clear idea of the target audience, their needs, and how your product or service meets those needs.

Positioning your brand also means shaping perception with effective marketing and branding strategies. Core aspects that Ashwinn emphasized include the importance of conveying the right brand story and using brand artifacts like logos and taglines effectively.

Step-by-Step Guide

  1. Identify your Target Market: Understand who will benefit the most from your products or services and focus on reaching out to this audience.
  2. Be Clear about What You Offer: Ensure your target audience understands your offering and its unique benefit.
  3. Build Emotional Connections: Develop your brand story that resonates with your customers on an emotional level.
  4. Synchronize your Brand Artifacts: Ensure that all elements of your brand, from your logo to your tagline, work synergistically to depict your brand positioning.

Key Points Discussion

Ashwinn further emphasizes that your mission, vision and core values should anchor your brand positioning strategy. This requires being mindful of your corporate culture and social responsibilities as they influence the audience's perception of your brand.

With well-defined brand positioning, you are better equipped to devise effective marketing strategies. Ashwinn's insights underline that this leads to a stronger customer-brand relationship, resulting in heightened brand loyalty and improved profitability.

Review Comparison

While various brands have their methods of positioning, the core principles shared by Ashwinn reflect universally. Compare this to popular brands like Apple, which have mastered their brand positioning by emphasizing innovation and capturing the audience's emotion.

Conclusion

Mastering your brand positioning, as Ashwinn Krishnaswamy has shared, involves a conscious effort to dictate the perception of your brand in the consumers' minds favorably. This doesn't happen overnight, but with consistent effort, good understanding of your target market, and effectively utilizing your brand artifacts, it is achievable.