Innovazioni e partnership alimentano il successo: Approfondimenti dai finalisti dei Digiday Media Buying and Planning Awards 2024
Innovations and Partnerships Fuel Success: Insights from the 2024 Digiday Media Buying and Planning Awards FinalistsTable of Contents Introduction The Power of Partnership: Digitas and CVS Data-Driven Excellence: Wpromote and...
La lenta combustione del mercato pubblicitario televisivo: Navigare in tempi incerti
The Slow Burn of the TV Advertising Market: Navigating Uncertain TimesTable of Contents Introduction The Current Upfront Outlook The Implications of a Muted Market Navigating Forward Conclusion FAQ Section Introduction...
Come LinkedIn è diventato un centro vibrante per i creatori di contenuti
How LinkedIn Became a Vibrant Hub for Content CreatorsTable of Contents Introduction LinkedIn's Strategic Shift Towards Content Creation The Rise of LinkedIn for Marketing and Agencies LinkedIn's Distinctive Appeal Challenges...
Pionieri programmatici: Come DRAX Direct della Disney sta plasmando il futuro della pubblicità
Programmatic Pioneers: How Disney's DRAX Direct Is Shaping the Future of AdvertisingTable of Contents Introduction Unlocking Incremental Value for Advertisers The Evolving Ecosystem and the Role of SSPs Implications for...
Come le agenzie di media utilizzano l'IA e le esposizioni tecniche per rivoluzionare la pubblicità
How Media Agencies Are Harnessing AI and Tech Shows to Revolutionize AdvertisingTable of Contents Introduction The Convergence of Media and Technology The Next Frontier in Advertising Future Prospects and Implications...
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