Product bundles are a marketing strategy where multiple items are sold together at a discounted price. This approach encourages customers to purchase more by presenting them with a deal they can’t resist. Bundles can be a combination of related products or a mix-and-match offer across different product categories. They cater to customers' desires for convenience and savings, ultimately driving higher sales volumes for merchants.

Introducing Bundles in VolumeBoost

The Hulk VolumeBoost app now uses Shopify Functions, which makes the app's functionality compatible with Shopify native Checkout, while offering more discount options - one of them being Bundle discount. 

With the latest version of the VolumeBoost app, Shopify merchants can now create and manage bundle discounts directly from their store's backend. Bundles are a fantastic way to increase sales and offer enticing deals by grouping complementary products together. With VolumeBoost Functions, creating bundle offers is now easier than ever!

How Does Bundle Discount Work?

Bundle discounts are designed to provide a price reduction when a specified combination or group of products is purchased together. This could be a set of complementary items or a bulk offer on similar products. For instance, with VolumeBoost, you can set up promotions like:

  • Purchase a laptop, a mouse, and a keyboard to get a 20% discount on the total price.
  • Buy two skincare products and get a third one for free.

These discounts not only incentivize customers to buy more but also enhance their shopping experience by simplifying decision-making and adding perceived value.

Creating the Perfect Bundle: A Step-by-Step Guide

Here's a quick walkthrough on setting up a bundle offer with VolumeBoost Functions:

Step 1: Picking Your Products

First things first, select the products you want to include in your bundle. Choose complementary items that create a cohesive and enticing offer for your customers.

 

Step 2: Discount Decisions

Once you've chosen your products, it's time to pick your discount type. You have a variety of options:

  • Percentage Discount: Grant a percentage reduction on the entire bundle price. For instance, offer a tempting 20% discount!
  • Fixed Price Discount: Apply a set amount discount to the total bundle price. This could be a straightforward offer of $10 off the bundle.
  • Free Product: Sweeten the deal by including one of the products in the bundle for free!

 

Step 3: Personalizing Your Offer

After establishing your bundle and picking your discount type, you can further customize your offer with additional settings. Set the duration of the promotion, specify any requirements, and adjust the display settings to ensure your bundle shines on your store.

Opportunities for Merchants

The introduction of bundle discounts in VolumeBoost opens up a number of opportunities for Shopify merchants to capitalize on.

Increase Average Order Value (AOV)

By offering bundled products at a discounted rate, merchants can encourage customers to purchase more items per transaction. This strategy effectively increases the average order value (AOV), a key metric for online retailers looking to maximize revenue.

Clear Out Inventory

Bundles are an excellent way to move slow-selling items or excess inventory. By pairing these products with popular or high-demand items, merchants can clear out stock that might otherwise sit idle.

Improved Customer Experience

Customers love a good deal, and bundles provide just that. Offering well-thought-out bundles can create a more engaging and satisfying shopping experience. This, in turn, can lead to higher customer satisfaction and repeat business.

Cross-Selling and Up-Selling

Bundles are perfect for cross-selling complementary products. For example, a fashion retailer could bundle a dress with matching accessories, or a tech store could offer a laptop with essential peripherals. This approach not only increases sales but also helps customers discover new products they might not have considered otherwise.

Get Started with Bundles on VolumeBoost

Want to upgrade your Shopify store with Bundle deals? It's easy! Download the VolumeBoost app and try the new discount feature.

Whether you’re looking to increase sales, clear out inventory, or provide more value to your customers, VolumeBoost has everything you need.

Get Started with VolumeBoost