Are you sick of losing money when customers abandon shopping carts in your Shopify online store? 

 

Considering that an average of 77 percent of shoppers have abandoned their shopping carts before making a purchase, you’ll want to use tried-and-true methods to prevent this and watch your sales soar. 

 

This article highlights some of the most effective techniques to decrease Shopify shopping cart abandonment. 

What is cart abandonment? 

A potential consumer begins the checkout process for an online order but does not complete the purchase, an example of shopping cart abandonment. A shopper is said to have "abandoned" an item once it has been put in the shopping basket, but no further steps have been taken to buy it. Retailers pay close attention to the phenomenon known as "shopping cart abandonment," which frequently occurs when consumers do their shopping online. 

 

Calculating the shopping cart abandonment rate requires dividing the total number of completed transactions by the total number of started transactions. This rate establishes what percentage of a website's users indicate that they intend to purchase by adding an item to their shopping cart but do not go on to complete the transaction.

 

Abandonment of shopping carts is a crucial indicator for ecommerce websites to track since a high abandonment rate may signal a bad user experience or a broken sales funnel. Optimizing the checkout process is a primary aim for many online merchants since reducing shopping cart abandonment leads to higher sales and profitability.

 

How to detect if you have a problem with shopping cart abandonment? 

If your website is based on an ecommerce platform such as Shopify, you have a built-in analytics dashboard that displays the number of shoppers that abandoned their shopping carts. For other websites, Google Analytics reveals how visitors engage with your site, where they leave your sales funnel, and whether your shopping cart abandonment rate is higher than the industry average. 

How to reduce Shopify cart abandonment?

There are four ways to reduce unwanted abandonment regardless of where your website is hosted. They look for the root causes of cart abandonment and apply well-established consumer behavior research ideas to their solutions.

 

  • Get rid of all unexpected costs
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    How much do you charge customers for shipping and taxes? Shipping expenses are one of the most frequent causes of abandoned shopping carts. If your customers pay $30 for a T-shirt, they probably won't pay $5.99 more for shipping.

     

    You can do a few additional things right now: to allow customers to earn free shipping if they meet an order objective.

     

    Include shipping costs in the item price. A $30 T-shirt with $5.99 shipping feels like a low-priced buy with high hidden costs, whereas a $35.99 T-shirt with Free shipping feels like a mid-priced purchase with a bonus.

     

  • Provide a simple checkout
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    Checkout page design is another significant cause of cart abandonment. Numerous case studies show that improving the checkout process can boost up to 30% conversion rates for large ecommerce organizations.

     

    An experimentation-based strategy is the most significant way to optimize your pages. But there are a few universal principles, such as:

     

    • Fewer fields are generally preferred.
    • A simple interface makes people feel less stressed.
    • Trust signs are important (including an SSL certificate).
    • Pages are easier to use when they have progress bars, summaries, and field anchors.

     

    Doubt, confusion, and problems are all examples of "friction," or the things that make it hard for customers to finish a process. Users often give up when they run into one of these problems.

     

    This Shopify site lowers friction at the checkout by separating the payment process into three phases and using color to highlight important elements.

     

  • Get rid of distractions and deal with unknowns.
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    The internet is a world with endless options, and it can be hard to choose just one. But people will be less likely to leave their carts if they don't have to think about what else is available. 

     

    You may address your customers' worries by following a few straightforward steps. Your initial contact with a customer kicks off this process.

     

    Provide customers with broad warranties and make your return policy clear.

     

    Display consumer testimonials, reviews, and comments.

     

    Find out what your customers need by conducting surveys.

     

    Some of the sure-fire tips to reduce abandoned carts in Shopify

    Check out these proven strategies if you want to reduce cart abandonment on your website: 

     

    • Enable Guest Checkout 
    • Provide Customers with a Variety of Payment Options 
    • Create Urgency 
    • Abandoned Cart Email 
    • Social Proof 
    • Exit-Intent Popups
    • A/B Test Your Forms

     

    Enable Guest Checkout 

    Customers should not be able to create an account until they have completed the checkout process on your order form to reduce car abandonment. 

     

    More questions during the checkout process will lead to customers abandoning the transaction. 

     

    The procedure is sped up when you make the guest checkout option available. You can also request that the clients create an account after completing a purchase on your website. 

    Provide Customers with a Variety of Payment Options

    One of the main reasons customers abandon their shopping cart is that there is not a wide range of payment options. 

     

    Many customers know they want to pay using a credit card at the end of the buying process. Many customers are already familiar with and comfortable using online payment services like Paypal. 

     

    A great strategy to prevent cart abandonment is to make many payment options available to your customers. 

     

    Create Urgency 

    You have undoubtedly spotted a product online, viewed and considered it, and left the website "to consider it a little more" at least once while shopping online.

     

    Take the initiative and add the Free Shipping Bar Timer App to your website, as this is more prevalent than you might believe. It's a fantastic tool for getting the necessary push from your customers.

     

    This application allows you to create urgency among your customers in various methods. Countdown timers should be placed on product pages and checkout pages, and while they're still on your page, a countdown timer can give your visitors that extra push to complete their purchase.

     

    Abandoned Cart Email

    Make sure you utilize a tool to catch incomplete entries on your order form. This is one of the easiest ways to prevent shopping cart abandonment.

     

    It's also possible to automate the delivery of abandonment emails to the user's entered email address. It is possible to send them a reminder and prompt them to complete their purchase on your website. How amazing is that!

     

    Social Proof 

    Social proof marketing is ideal for online businesses looking to reduce shopping basket abandonment rates.

     

    Social proof is also psychologically fascinating, as it occurs when individuals use the actions of others to guide their own decisions.

     

    If you’re too busy to keep an eye on your social proof, our professionals will take care of it for you. The Social Proof service we provide for Shopify merchants is tailored to their needs. 

     

    Exit-Intent Popups

    Exit-intent popups operate by identifying the precise moment when a user is about to leave your website and activate a popup.

     

    You can add popups with exit intent to any page of your website. Add them to product and checkout pages, provide a discount or coupon, or provide more information to help reduce shopping cart abandonment rates.

     

    Again, the best way to achieve this is to include the Promotion Popups with Coupons App.

     

    A/B Test Your Forms

    Despite your best efforts, you can't guarantee success even if you follow the most acceptable conversion methods. You'll have to test each website to find what performs best for your target audience.

     

    A/B testing, often known as split testing, compares two distinct versions of a form and views the statistics for the version that did better. It's a great approach to improve your checkout forms without having to make major alterations.

     

    A/B testing is also highly successful in decreasing shopping cart abandonment.

    Conclusion 

    A shopping cart is a convenient tool for online customers to keep track of their selections. The products that are most likely to be found in abandoned carts on Shopify tend to be the most attractive and impulsive ones in your store. As a result, many stores stand to gain from upselling the most frequently abandoned products before or after the customer has made their first purchase.

     

    The essential thing to take away from abandoned carts is that they provide beneficial information about the value you deliver to your customers. If you pay attention to this area, it can help you improve other aspects of your business and optimize your checkout procedure.