What's not included
- Google Analytics report for MailChimp data
The Google Analytics campaign report we offer will display many statistics, like the number of website sessions that your Mailchimp campaign generated, session duration, and page views per session.
If you opt for this service and your Google Analytics account is set up to track buys or conversions, your campaign report will also incorporate purchase data in the report's
Final thoughts:
Integrating Google Analytics with Mailchimp helps you measure your email marketing efforts so you can keep doing what's working and tweak what's not.