Table of Contents
- Introduction
- Why Add a Track Order Page?
- How to Embed a Track Button Widget in Shopify
- Adding Tracking Numbers to Orders
- Why Free or Paid Tracking Solutions?
- Boosting Brand Value with Post-Purchase Engagement
- Conclusion
- FAQ Section
Introduction
Have you ever felt the anticipation build as you wait for an online order to arrive? As an online storefront, it's a feeling you'll want to manage adequately for your customers. Catering for this anticipation not only serves as a good customer service practice but it also reinforces trust in your brand. A dedicated track order page on your Shopify store can significantly enhance the customer experience. This blog post will comprehensively take you through why a track order page is crucial, and provide a detailed step-by-step guide on how to flawlessly add a "Track Your Order" page to your Shopify store.
Why Add a Track Order Page?
Imagine the edge it would give your store to allow customers to easily access their shipment status within your site, rather than scrambling through their inbox for a tracking link or, worse, contacting customer service. The benefits are twofold: it increases customer satisfaction by empowering them with timely information and it lessens the load on customer service resources. Moreover, a self-service tracking feature puts a professional polish on your e-commerce operation, indicating to your customers that your business pays attention to post-sale service.
Every Shopify store generates a unique order number to track purchases, but integrating a specific track order page provides a cohesive and seamless shopping experience from browsing to unboxing.
How to Embed a Track Button Widget in Shopify
Begin by navigating to Shopify Admin > Online Store > Pages and create a new page named "Track Your Order". Shopify's platform allows for straightforward HTML embedding—a few lines of code and you'll have a fully functional tracking feature.
A Step-by-Step Guide:
- Create a 'Track Your Order' page via the Shopify admin dashboard.
- Find an order tracking service compatible with Shopify, like Trackdog or 17Track. Some might require a subscription or have a free version with basic functionality.
- Customize the tracking feature by choosing a button style provided by the tracking service and copy the generated embed code.
- Paste the embed code in the HTML editor of your 'Track Your Order' page and save it.
- Include this page in your store's navigation, ideally in a place that's easily accessible, such as the footer or main menu.
By integrating this feature, customers will be able to enter their order number and view the real-time status of their delivery directly on your Shopify store, keeping the user experience within your branded ecosystem.
Adding Tracking Numbers to Orders
For the above process to work smoothly, remember to input tracking numbers from your dispatch process to customer orders. Shopify makes this easy, especially if you're purchasing shipping labels through their system, which automatically adds tracking numbers to orders.
For orders fulfilled outside of Shopify’s in-built solutions: - Go to the respective order and select "Fulfill items". - Add the provided tracking number in the "Tracking information" section. - Update the shipping carrier upon recognition by Shopify or if needed, enter a tracking URL manually.
Customers now have the ability to receive real-time updates from carriers on their Shop’s Order Status page, which considerably enriches the post-purchase experience.
Why Free or Paid Tracking Solutions?
E-commerce businesses have the option to either go for a free solution such as 17track or subscribe to paid facilities that offer more robust functionalities, like branded tracking pages, email marketing tools, and insightful analytics on order statuses. Paid solutions often result in sophisticated and brand-cohesive experiences, maximizing the marketing potential of every step of the buyer's journey, up to and including the tracking phase.
Boosting Brand Value with Post-Purchase Engagement
Having a tracking system in place isn't just about reducing workloads or improving customer satisfaction. It's a pivotal point of engagement—an opportunity to encourage further brand interaction and even entice a following purchase with clever marketing strategies integrated into the tracking page and notifications.
Here's what makes a great tracking experience stand out: - Personalized Messaging: Humanize your tracking updates with a touch of brand personality. - Marketing Blends: Seamlessly work in product recommendations or discounts for future purchases within the tracking details. - Responsive Design: Ensure the tracking page is mobile-friendly, as many customers will check updates on their phones.
Conclusion
Implementing a track order page may seem like a small tweak, but it can have a significant impact on the perceived quality of your store and customer relatability to your brand. It touches on the logistical aspect of e-commerce, which is often understated but essential. By offering a transparent, reliable means for customers to track their orders, you are not only enhancing their shopping experience but also reinforcing your store’s professionalism and dedication to customer satisfaction.
FAQ Section
Q: How can I make the tracking experience more brand-centric? A: Customize the visuals and messaging on the tracking page to match your brand identity. Use your brand’s color scheme, font, and include your logo. For personalization, optimize the tracking updates with unique, on-brand language.
Q: Is it essential to offer tracking for all delivery services and destinations? A: While it’s ideal to provide tracking for all services, prioritize integrations with the primary delivery services you use. For international orders or less common carriers, providing a tracking number and linking to the carrier’s website can suffice.
Q: What if customers still reach out for help regarding their orders despite the tracking page? A: The objective of a tracking page is to reduce such inquiries, but for additional clarity, always welcome customer contact. Provide clear support links or a helpdesk feature to ensure customer satisfaction.
Q: Can adding a track order page help increase sales? A: Indirectly, yes. A well-implemented tracking system leads to great customer experiences, which can improve retention rates and encourage repeat purchases. It also provides another touchpoint to promote products directly to engaged customers.
Remember, the improvements you make today are an investment in customer loyalty and your brand’s reputation tomorrow.
