July 2024 Updates: Enhancing the Seller Experience on Walmart Marketplace

Table of Contents

1. Introduction
2. Enhanced Search Capabilities
3. Upgraded Account and Item Sales Reports
4. Managing Potential Duplicate Items
5. Search Engine Marketing (SEM) Suggestions in Success Hub
6. Crucial API Updates
7. Important Notice on Phishing Scams
8. Walmart’s Commitment to Sellers
9. FAQs

Introduction

Are you looking to maximize your efficiency and results on Walmart Marketplace? Good news! The July 2024 updates have brought a variety of new features and improvements aimed at making your seller experience smoother and more effective. This post will dive deep into these exciting changes, from simplified search functionalities to advanced API updates, ensuring you're well-equipped to leverage these enhancements for your business.

Enhanced Search Capabilities

One of the significant changes introduced is the improved search functionality on the Items page. You no longer need to type lengthy phrases or worry about capitalization when searching for SKU and Item Names. Now, entering just two characters will yield relevant results. This small but impactful change can save you time and enhance your workflow efficiency.

Additionally, the new sortable columns for SKU, Ratings, and Reviews mean you can quickly organize and analyze your product listings based on these parameters. This improvement allows for a more customizable and targeted overview, aiding quicker decision-making.

Upgraded Account and Item Sales Reports

Understanding your sales statistics is crucial for tailoring your business strategies effectively. The revamped Account Sales and Item Sales reports are here to help with that. The new features include easier-to-understand visualizations, simultaneous viewing of multiple metrics, and additional customization options.

These visualizations are designed to give a clear snapshot of your sales performance, making it easier to identify trends and make data-driven decisions. Whether you’re tracking your weekly sales or analyzing seasonal trends, these upgraded reports provide the flexibility and clarity needed to refine your strategies.

Managing Potential Duplicate Items

Duplicate listings can be a significant headache, potentially leading to customer confusion and ranking penalties. The new feature allows you to review items flagged as potential duplicates within 30 days.

To utilize this feature, you need to enable notifications for potential duplicate items in the Seller Center. Navigate to Notifications in the top navigation bar, then select the Settings tab to turn on these notifications. Items flagged as potential duplicates can be reviewed under the Pending Review section. Here, you have the option to either merge duplicates or mark them as unique, helping to keep your inventory organized and your listings accurate.

Search Engine Marketing (SEM) Suggestions in Success Hub

Driving external traffic to your listings can significantly boost your visibility and sales. The inclusion of Search Engine Marketing (SEM) suggestions in Success Hub is a game-changer.

You can now view item suggestions for external SEM campaigns on Google and Bing directly in Success Hub. This integration is designed to help you optimize your SEM strategies by identifying which items to promote, thus maximizing your advertising effectiveness and return on investment.

Crucial API Updates

For those utilizing Walmart Marketplace APIs, it’s vital to note the updated Items and Disputes API integrations, which must be completed by August 26. This update aims to help you avoid duplicate listing errors, ensuring your items remain transact-able.

Failing to update your integrations promptly could result in your listings being unpublished under the Duplicates Listings Policy. Therefore, make sure to update your API integrations to prevent any disruptions in your account activities.

Important Notice on Phishing Scams

In a separate but equally important update, Walmart has identified an ongoing phishing scam targeting Marketplace sellers. These emails appear to come from @walmartcustomersupport.com. Sellers are advised to disregard and not respond to these emails to avoid falling victim to these scams.

Ensuring the security of your account is paramount. Always verify the authenticity of any communication claiming to be from Walmart, and report any suspicious activity immediately.

Walmart’s Commitment to Sellers

Walmart Inc. continues to expand and innovate, helping sellers reach millions of customers worldwide. The fiscal year 2023 saw Walmart achieving a revenue of $611 billion, underscoring the potential and reach of the platform. Walmart remains committed to sustainability, corporate philanthropy, and providing ample employment opportunities, making it a reliable partner for your selling needs.

FAQs

1. How do I enable notifications for potential duplicate items?

• In Seller Center, navigate to Notifications in the top navigation bar, then select the Settings tab to enable notifications for potential duplicate items.

2. What should I do if I suspect a phishing scam email?

• Disregard and do not respond to emails from @walmartcustomersupport.com. Report any suspicious communications immediately to maintain the security of your account.

3. What are the new customization options in the sales reports?

• The upgraded reports now allow for easier-to-understand visualizations, viewing multiple metrics simultaneously, and additional customization options to better analyze your sales data.

4. What happens if I don’t update my API integrations by August 26?

• Failure to update your API integrations will result in your duplicate listings being unpublished, affecting the transactability of your items.

5. How can Search Engine Marketing (SEM) suggestions benefit my listings?

• SEM suggestions in the Success Hub can help you identify which items to promote on external platforms like Google and Bing, optimizing your marketing efforts and boosting visibility.

The July 2024 updates introduce several powerful tools and enhancements designed to streamline and optimize your selling experience on Walmart Marketplace. By taking full advantage of these new features, you can ensure better search capabilities, improved report clarity, effective duplicate management, strategic SEM marketing, and robust API integrations, all contributing to a more robust and successful selling journey.