The summer holidays are over, and most of us returned to our offices and continued working on our projects. So have the Shopify developers, who brought us some important Shopify updates in September.

Express checkout buttons

You probably know that you can create an email marketing campaign with Shopify. Amongst numerous options which you can find here, you can now design a checkout button that will be inserted in the mail. This way, you can enable your customers an instant purchase option right from the email. 

Customers who click the checkout button are automatically put in the checkout process. What does this September Shopify update do? Well, it increases conversion rates. Customers can now directly buy a product after reading an email without searching the internet for the product. 

Your emails can now significantly impact conversion rates, basically serving as a landing page of their own. Isn’t that something?

 

Woman holding a phone

 

Shopify Markets Pro launch

If your company is based in the United States, now you have one additional tool at your disposal to sell internationally. Shopify Markets Pro is powered by Global-e, which can take the role of your legal representative in foreign countries.

Their job is to receive payments in foreign currencies, take care of duties, taxes, international shipping, and, generally, all of the complications that can occur while trading internationally.

Their transaction fee is 6.5%, and the currency conversion fee, which is 2.5%, is paid by the customer.

It is integrated with Klarna, PayPal, Sofort, and iDEAL, pretty much all the most prominent players in the world, especially in Europe. To learn more about the options, requirements, and conditions of Shopify Markets Pro, visit this link.

Translate & Adapt app

The translate & Adapt app offers the ability to quickly translate content on your website. It is a straightforward app that lets people worldwide understand what you want to present on your website.

Shopify created this handy app, and the best part is that it is free. Find out more here.

We hope you will find some use in this information and that one or more of these updates will positively affect your online business.