When youâre arguing with your friends about a piece of trivia, trying to find the best place for a meal out, or researching a software product youâre considering, whereâs the first place you turn? Google, right?
Curiosity flourished and we wanted to put it simply into words that SEO is what works if you want your site to get on to the top of search results.
If youâre not sure why this matters, just think about how you normally find the information you need during your everyday life.
What would you do if you needed to replace your TV and werenât sure which model to buy?
Where would you look if you were on vacation and needed to find a restaurant for dinner?
How would you go about researching your options for learning a new language?
If youâre like most people, youâd reach for your smartphone or sit down at your computer and type a simple phrase into Google.
Youâd search âbest 55 inch tv,â ârestaurants near me,â or âhow to learn Spanish.â Then, youâd scroll through the results and click the one that seemed best suited to your needs.
These results are based on what Google thinks will be the most helpful information to you, based on the keywords you entered.
But in many cases, the sites you see ranking on the first page didnât get there by accident. They used SEO to help Google understand what their content is about.
They also likely did extensive research to determine how users like you phrase your searches for specific topics so that they could optimize their page accordingly.
And if you want your target audience to find your site, you need to do the same.
But if youâre not convinced, keep reading to learn five of the biggest benefits of optimizing your site for search.
- SEO targets quality traffic
- You donât need to pay for ads in SEO
- SEO gets more clicks than PPC
- SEO helps PR
- You can move ahead of the competition
I know search optimization is far from sexy. But trust me, the results of a good campaign are definitely appealing.
Donât want to go through all the hassles? Need not to worry, our SEO experts are at your service, opt-in for our Shopify SEO Monthly Management Service package and leave all your hassles on us!