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TF-IDF significa frecuencia de documento-inversa de la frecuencia y se utiliza para medir la importancia de una palabra clave en una página. A diferencia de la densidad de palabras clave, no solo examina el número de veces que se utiliza el término en la página; también analiza un conjunto más amplio de páginas y trata de determinar cuán vital es esta o esa palabra clave.
Por ejemplo, en la reparación de automóviles, es probable que el término "reparación de neumáticos" sea más vital que "reparación de motores turbo", esencialmente porque cada automóvil tiene neumáticos y solo un número pequeño de automóviles tiene motores turbo. Debido a eso, el término "reparación de neumáticos" se utilizará en un conjunto más amplio de páginas que tratan sobre la reparación de automóviles.
¡Esto es exactamente lo que el informe TF-IDF en WebSite Audit será capaz de captar!
Al observar las estadísticas de utilización de palabras clave de un gran número de competidores, la fórmula TF-IDF te mostrará:
Cuándo utilizar el análisis de TF-IDF?
Por qué utilizar el informe TF-IDF?
Calcula los factores de optimización de contenido. Además, analiza qué tan bien tu página está optimizada para tus palabras clave objetivo.
Descubre las palabras clave y frases que tus competidores con mejor clasificación están utilizando.
Encuentra las palabras y frases con recomendaciones de Utilizar menos o Utilizar más para ver cómo puedes ajustar tu contenido para mejorar la relevancia.
¿Cómo funciona el informe de TF-IDF?
El informe de TF-IDF funciona con una fórmula específica en la que, el término t en el documento d, el peso Wt,d del término t en el documento d se calcula de la siguiente manera: Wt,d = TFt,d log (N/DFt)
Pensamientos finales
HulkApps ofrece servicios de informe de TF-IDF todo en uno para Shopify, para ayudar a los propietarios de tiendas, como tú, a extraer los términos más descriptivos en un documento/sitio web...
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