SAVE 70% ON ALL OF OUR APPS
<< HERE >>
Have you ever wondered how to tailor your content dynamically based on the specific store a visitor is browsing in Magento 2? This nuanced yet crucial aspect of e-commerce can significantly enhance user experience by providing relevant content to different audiences. Imagine a German customer being greeted with content in their native language while an English-speaking visitor sees entirely different, equally relevant content. In this blog post, we'll dive deeply into achieving this setup by efficiently using CMS static blocks in Magento 2.
The purpose of this blog is not just to guide you through the steps but also to ensure you understand the underpinnings of Magento's CMS structure, enabling you to fully leverage its capabilities. By the end of this comprehensive guide, you'll be adept at displaying different static blocks for different stores, resulting in a more personalized and engaging customer experience.
Before delving into how to display CMS static blocks based on store views, it’s essential to grasp the concept of store views and static blocks in Magento 2.
Magento 2 allows you to create multi-store setups, each with different views. A store view can represent different languages or regions under the same store. In our example, we will use English and German as our store views.
Static blocks in Magento 2 are chunks of HTML content that you can create and manage in the admin panel. They are reusable components that can be inserted into any part of the store, including pages, categories, and products.
To start, you must have your store views correctly set up in Magento 2. Here’s a quick overview:
Once your store views are set up, the next step is to create static blocks for each of them.
test_en
test_de
With the static blocks created and mapped to their respective store views, it's time to display them in your phtml templates.
Locate the phtml Template: Find the phtml template where you wish to display the static block. This could be a layout file like header.phtml or footer.phtml depending on your needs.
header.phtml
footer.phtml
Retrieve and Display the Block: In the phtml template, you will use Magento’s layout block feature to load and display the block.
<?php $blockId = 'test'; echo $this->getLayout() ->createBlock('Magento\Cms\Block\Block') ->setBlockId($blockId) ->toHtml(); ?>
$this->getLayout()->createBlock
Magento\Cms\Block\Block
setBlockId('test')
toHtml()
Magento will dynamically display the content of the static block assigned to the current store view—English or German—based on the active store view.
Tailored content significantly improves the customer’s shopping experience by presenting them with information that is relevant and accessible.
Localized content not only resonates better with the audience but also helps in improving your SEO rankings in different regions and languages.
Customers are more likely to engage with content that feels personalized and relevant, leading to higher retention rates and potential conversions.
Encountering issues while displaying static blocks is not uncommon. Here are a few troubleshooting tips:
Magento’s caching system might sometimes prevent the static blocks from appearing immediately after changes. To resolve this, clear the cache:
Ensure that there is no hardcoding of content or IDs elsewhere in the template that might be overriding dynamic content.
Displaying CMS static blocks based on the store view in Magento 2 is a powerful method to create a more personalized e-commerce experience. By setting up your store views and static blocks correctly, and understanding how to call these blocks within your templates, you can ensure that your customers always see relevant content.
In this guide, we’ve covered everything from setting up store views and creating static blocks to the actual implementation in your phtml templates. Use these tools to enhance your store’s user experience, improve your SEO, and engage better with your customers.
Yes, you can assign different identifiers for each store view’s static block. Ensure that your template code correctly references the appropriate identifier for each store view.
You can directly add translated content in the static blocks for different store views. Alternatively, use Magento’s translation feature by adding the translations in the i18n CSV files.
The method described works for any number of store views. Ensure each store view has its corresponding static block, and Magento will handle rendering the appropriate content dynamically.
By efficiently utilizing Magento 2’s capabilities, you can maximize your e-commerce platform's potential and drive better engagement and conversions.
Alen M. is the founder of HulkApps and loves everything ecommerce. He loves soccer as much as he loves his work. His entrepreneurial spirit shows in his passion for maneuvering the challenges and opportunities that keep online merchants and brands up at night, which inspires his strategy—both in business, and on the field.
Get our news and insights delivered directly to your inbox.
Your cart is currently empty.
Please share a few essential pieces of information that'll help our support members work quickly on your project
As soon as we review your idea, we'll give you an update. Please notice that any access to the product(s) or service offered by HulkApps does not count for a refund. However, should you experience problems with your order, we urge you to reach out to our dedicated support team .
Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
Choose your wishlist to be added
Copy wishlist link to share
Copy
We will notify you on events like Low stock, Restock, Price drop or general reminders so that you don’t miss the deal
See Product Details