L'innovation et les partenariats alimentent la réussite : Points de vue des finalistes des Digiday Media Buying and Planning Awards 2024
Innovations and Partnerships Fuel Success: Insights from the 2024 Digiday Media Buying and Planning Awards FinalistsTable of Contents Introduction The Power of Partnership: Digitas and CVS Data-Driven Excellence: Wpromote and...
La lente combustion du marché de la publicité télévisée : Naviguer en période d'incertitude
The Slow Burn of the TV Advertising Market: Navigating Uncertain TimesTable of Contents Introduction The Current Upfront Outlook The Implications of a Muted Market Navigating Forward Conclusion FAQ Section Introduction...
Comment LinkedIn est devenu un lieu dynamique pour les créateurs de contenu
How LinkedIn Became a Vibrant Hub for Content CreatorsTable of Contents Introduction LinkedIn's Strategic Shift Towards Content Creation The Rise of LinkedIn for Marketing and Agencies LinkedIn's Distinctive Appeal Challenges...
Pionniers de la programmation : Comment DRAX Direct de Disney façonne l'avenir de la publicité
Programmatic Pioneers: How Disney's DRAX Direct Is Shaping the Future of AdvertisingTable of Contents Introduction Unlocking Incremental Value for Advertisers The Evolving Ecosystem and the Role of SSPs Implications for...
Comment les agences médias utilisent l'IA et les salons technologiques pour révolutionner la publicité
How Media Agencies Are Harnessing AI and Tech Shows to Revolutionize AdvertisingTable of Contents Introduction The Convergence of Media and Technology The Next Frontier in Advertising Future Prospects and Implications...
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