A/B Testing Case StudiesBattlbox A/B Test & OptimizationBattlBoxYour monthly subscription for hand-picked outdoor, survival, EDC, and other cool gear.BattlBox is a brand centered around a monthly subscription box consisting of hand-picked gear for all the adventure seekers.BattlBox has been ranked among the best subscription boxes by sources such as The New York Times, CNBC, AskMen, and many others. Brand’s popularity skyrocketed after their show called Southern Survival premiered on Netflix.See Project The Challenge A/B Testing and OptimizationMany merchants know or use multivariate testing to improve their ecommerce experiences, but many do not always get the most out of their test findings. Most of the findings are received at face value without further investigation to determine whether relevant insights may be acquired by reading between the lines.In the instance of BattlBox, by experimenting with a different content strategy, they opted to improve both their site and subscription funnel experiences. The hardware company wanted to test how customizing their home page experience influenced customer behavior when they returned to the site for the first time. Site RedesignMerchants generally find it challenging to attract and hold customers’ attention due to the poor structure of content displayed on a website. In order to provide their users with the purchasing experience they deserve, the BattlBox team realized they needed a fresh, modern, and intuitive design. Retention OfferWith the subscription services being at an all-time high, BattlBox decided to reach out to the market of adventure enthusiasts and offer them custom-made boxes delivered to their doorstep. Considering the specific needs their customers might require, the BattlBox team was concerned that their subscription customization options were not sufficient. Private app for BattlBoxThere are numerous challenges in the ecommerce industry and the ways in which users tend to shop. The BattlBox team faced a challenge of providing the best possible experience due to inaccurate data regarding impressions and conversions. Upsell Cart PageProduct suggestions are one of the most effective upselling strategies. BattlBox was lacking in this aspect since they did not have a mechanism in place that would showcase products similar to those the visitor had expressed interest in.The Solutions A/B Testing and OptimizationThey used HulkApps’ A/B Testing and Optimisation to gain vital insights into how different onsite experiences influence users’ on-site interaction. We conducted content-based tests on their homepage to directly evaluate these differences in experiences against their status quo to see how introducing new content approaches influences users’ engagement and conversion.With the new variation, each segment experienced an improvement in conversion performance, with the prospect segment seeing an unusual 30 percent gain in conversion compared to the regular variation. Full Site RedesignThrough the findings collected from the AB testing, the BattlBox team decided that a full site redesign is the best solution moving forward. This redesign resulted in numerous improvements for them, including improved optimizations, better delivery of relevant data and products to their clients, and most importantly, more income. The HulkApps team provided the ultimate game-changer BattlBox needed by performing this redesign. Subscription CustomizationSubscription boxes are a good solution for merchants to satisfy their customers’ needs on a recurring basis. The new dashboard provided their customers complete control over the subscription boxes they are subscribed to, including the ability to cancel, skip, or add more products.Private App for BattlBoxWhen done correctly, tracking impressions and conversions can provide various solutions for businesses. The BattlBox Private Custom App gathered the data about customers’ activity on their website, allowing them to better optimize everything with the goal of increasing the conversion rate. Subscription CustomizationSubscription boxes are a good solution for merchants to satisfy their customers’ needs on a recurring basis. The new dashboard provided their customers complete control over the subscription boxes they are subscribed to, including the ability to cancel, skip, or add more products.“We were able to implement alternative content approaches across the BattlBox website thanks to Praella’s A/B Testing & Optimization solution, which improved user engagement and conversion. The ability to target consumer categories and deliver a more customized experience, combined with the Praella’s A/B Testing service, has allowed us to make significant strides in providing a better online experience for our customers.”John RChief Marketing OfficerCustomization is a must for every subscription box businessWith the new and improved dashboard, customers can now cancel, skip, or add more products with their next order.Site redesignUsing the findings gathered from AB testing Praella delivered a website design that optimized the delivery ofPrivate appThe BattlBox team now has reliable tracking of visitor impressions and conversions due to the implementation of a custom app.