What's included
Collecting legacy URLs
Collecting all the legacy URLs (old URLs) using numerous tools like the Screaming frog, Google Search Console, and Sitemap.xml to measure the number of redirects to be made to the targeted site- URL Mapping Mapping "Legacy" (meaning older) URLs from your old site sitemap to your new sitemap so that users do not receive error messages for search results.
- Existing site 404 management Identifying the 404 pages on your website and redirecting to the proper source or eliminating the cause of 404 error.
- Preserve website SEO Migrating your website from any platform to Shopify while maintaining your site SEO
- 301 Monitoring after migration Monitoring & managing the site’s 301’s & 404’s after the migration process for a week.
When to use 301 Redirects?
- Changing URLs after migration or for any reason
- Right after you create your website
- When you move to HTTPS
- When you have broken pages
- When deleting content or content is no longer useful
- When you redesign/overhaul a website
- Fixing duplicate content issues & dynamic URL issues
- Rebranding & merging domains
How a 301 Redirect works?
There are multiple options for doing this but HulkApps undertake the best & proven practice for performing 301 redirects after you migrate your site from any platform to Shopify.
Why set up a 301 Redirect?
A 301 Redirect is much needed while you’re performing site migration from one platform to another. Let’s say you’re moving your site from Magento to Shopify. It’s obvious for the search engines & the users to follow the same Magento URLs even after the site migration. But, what if the URLs of the newly migrated site in Shopify differs from that of the old Magento site.
In that case, we need to redirect the search engine & the users to the correct URLs in order to avoid ‘PAGE NOT FOUND’ or ‘404 error’.
This is where 301 Redirects enters the play. A 301 Redirect is key to keeping up a website's domain authority and search rankings when the site's URL is changed for any reason. It effortlessly sends visitors and search engines to a different URL than the one they originally asked for-- without having to really type in a different URL. In simple terms, it directs traffic to a website from other URLs owned by the same organization.
Apart from the above benefits it also,
- Keeps your visitors engaged in your site after migration also
- Link equity
- Removes old URLs from a search engine’s index
Final Thoughts
It’s no surprise that 301 redirects are the perfect way of setting up permanent redirects to a new site URL. They’ve been utilized for ages and are trusted by the online marketing and developer community within the marketplace. They’re a secure choice! Reach out to the Hulk squad in case you need any help with the 301 redirects of your site!
