20 Inspiring Instagram Post Ideas For New And Unique ContentTable of ContentsIntroductionShow Off With Product PostsConvert Customers With Product TagsProduce Fun Instagram ReelsTake Followers Behind The ScenesRepost User-Generated ContentGive Your Employees the SpotlightAnnounce New Products/Business MilestonesRun An Instagram Contest/GiveawaySeize The Moment With Seasonal PostsEncourage Followers to Tag a FriendInspire Followers With a QuoteShare Your Community InvolvementCover an EventPartner With Influencers for ContentCross-Promote With Other BrandsAsk Questions and Provide AnswersSolicit Comments/Content With a PromptProvide Video TutorialsGet Them Swiping with Carousel PostsGo Live!ConclusionFAQIntroductionInstagram has become an essential marketing tool for businesses of all sizes. With over one billion active users, it presents a unique opportunity to engage customers, build brand loyalty, and drive sales. In this blog post, we'll explore various Instagram post ideas to keep your feed fresh and your followers engaged. We'll also discuss creating a posting schedule to bring your Instagram marketing strategy to life and touch on ways to monetize your Instagram presence by promoting products. By the end of this article, you'll have a well-rounded approach to enriching your Instagram content and marketing efforts.Show Off With Product PostsOne of the most straightforward yet effective types of content for Instagram is product posts. High-quality images and videos showcasing your products can captivate your audience and drive sales. These posts should go beyond looking like plain advertisements; they should set an aspirational tone and context for your products. Use features and benefits in your captions to highlight what makes your products unique and why your followers should consider purchasing them.Convert Customers With Product TagsInstagram tags and stickers for products are powerful tools for making direct sales. When users click on these tags, they get more detailed information, such as price and product name. A second click can take them directly to a purchase page. Utilizing these tags, especially during sales or promotions, can significantly boost conversion rates.Produce Fun Instagram ReelsVideo content remains underutilized on many Instagram feeds. Instagram Reels lets users create short, engaging videos up to 15 seconds long, adding audio and other effects. Reels can feature anything from product demos to fun, attention-grabbing clips that can help you stand out in a crowded digital landscape. Keep in mind that Instagram's algorithm often favors new features, giving your Reels an extra boost in visibility.Take Followers Behind The ScenesBehind-the-scenes content creates transparency and builds trust, showing the human side of your brand. It doesn’t need to be as polished as other post types, making it perfect for Instagram Stories. Allowing your audience to see the inner workings of your business can foster a deeper emotional connection.Repost User-Generated ContentUser-generated content (UGC) can be incredibly persuasive and shows that you’re actively engaging with your community. Encourage your followers to share their own experiences with your products by creating branded hashtags. Photos or videos that include your products and are aesthetically aligned with your brand can be reposted to your feed to make your followers feel appreciated and involved.Give Your Employees the SpotlightHumanize your brand by featuring your employees. This content can take the form of selfies, behind-the-scenes posts, or profiles on staff members. It builds an emotional connection and fosters trust within your community. Highlighting employees at work shows the dedication and passion behind your products or services.Announce New Products/Business MilestonesKeeping your audience up-to-date with new products or business milestones can generate excitement and cultivate a sense of belonging. Whether it’s the launch of a new product or a significant company anniversary, these posts can make your followers feel involved and valued.Run An Instagram Contest/GiveawayContests and giveaways generate quick engagement and excitement around your brand. For the best results, offer a prize that’s highly relevant to your audience. The goal is to attract entries from potential customers, rather than just anyone looking for a freebie.Seize The Moment With Seasonal PostsSeasonal posts capitalize on the current mood of your audience. Whether it's a major holiday like Christmas or a fun unofficial holiday like National Pizza Day, these posts can make your content more relatable and timely. Utilize trending seasonal hashtags to increase your reach.Encourage Followers to Tag a FriendPrompts that encourage followers to tag a friend can be incredibly effective, especially when paired with contests. These posts increase your visibility organically as users tag others who might be interested in your products or the theme of your post.Inspire Followers With a QuoteEveryone loves a bit of positivity. Inspirational quotes can improve your brand's association with a positive mindset. Make sure the design of the quote is visually appealing to maximize engagement.Share Your Community InvolvementHighlighting your involvement in community initiatives can build trust and loyalty. Posts showing your participation in local events or charitable activities showcase your brand’s values and commitment to giving back.Cover an EventSharing content from events you’re participating in or hosting can build credibility and show your active involvement in your industry or community. Posts can range from pre-event teasers to post-event recaps, offering multiple content opportunities.Partner With Influencers for ContentCollaborating with influencers can add credibility and attract attention quickly. Micro-influencers or nano-influencers are often more affordable and have highly engaged audiences, making them excellent partners for small businesses.Cross-Promote With Other BrandsPartnering with other brands can be a win-win situation. Whether it’s a shoutout or a more formal collaboration, cross-promotion builds valuable relationships and extends your reach.Ask Questions and Provide AnswersEngagement is key on Instagram. Q&A posts not only provide value to your followers but also encourage them to interact with your brand. You can use Instagram’s Questions Sticker for real-time engagement or post static Q&A text images.Solicit Comments/Content With a PromptDirectly asking your audience to share their stories or photos related to your brand can lead to a wealth of UGC. Whether it’s a funny story, a favorite recipe, or a personal achievement, prompts can generate engaging content that’s easy to share.Provide Video TutorialsVideo tutorials are both valuable and actionable. Short tutorials on how to use or style your products can build customer confidence and potentially drive sales. These are especially effective when they showcase the ease of use or multiple functionalities of your products.Get Them Swiping with Carousel PostsCarousel posts allow you to share multiple images or videos in a single post. This format is perfect for product showcases, step-by-step guides, or highlighting multiple features of a single product. Carousel posts engage users longer as they swipe through each slide.Go Live!Live video feels authentic and allows for immediate interaction. Use Instagram Live to answer questions, show behind-the-scenes content, or introduce new products. Announce your live sessions ahead of time to maximize attendance and engagement.ConclusionInstagram offers unparalleled opportunities to engage with your target audience and convert followers into loyal customers. By diversifying your content types, you can keep your feed fresh, engaging, and aligned with your business goals. Use these post ideas as a guide to create a well-rounded Instagram strategy that captures attention and fosters community.FAQWhat is the best time to post on Instagram?Generally, the best times are between 9 AM and 11 AM and around 6 PM. However, this can vary depending on your specific audience.What should I not do on my Instagram for business posts?Avoid overly promotional content, low-quality images, ignoring audience engagement, and inconsistency in posting.What should I post on Instagram Stories?Share behind-the-scenes content, product updates, Q&A sessions, and user-generated content on Instagram Stories.What should I post on Instagram to get followers?Engage with your audience through interactive content like contests, Q&As, and user-generated content. High-quality visuals and inspirational posts can also attract followers.