This summer, as the warm breezes begin to stir innovation into life, we turn our attention to Shopify once more - presenting the Shopify Editions Summer '23. At the heart of these exciting updates lies a feature that promises to redefine how businesses and customers interact, boosting revenue and amplifying customer loyalty - the Shopify Subscriptions app.

In this blog, we'll dive into the world of subscriptions, unboxing the benefits, and exploring the opportunities this new feature brings for merchants on the Shopify platform. Hold onto your seats as we journey through the latest evolution of ecommerce, brought to you by Shopify Editions Summer '23.

The Power of Subscription Products

It's a well-known fact that subscription products offer considerable value for businesses. According to studies, subscription products can contribute to an average increase of 56% more revenue per customer. By giving customers an option to subscribe to your products, you’re allowing them to receive their beloved products on a recurring basis. This not only enhances customer loyalty but significantly boosts your revenue.

Introducing the Shopify Subscriptions App

In response to this burgeoning trend, Shopify introduces its newest, free Shopify Subscriptions app as part of the Summer '23 Editions. This user-friendly app directly integrates with the Shopify admin, enabling you to create and manage subscription products all within a single ecosystem. Once downloaded, the app allows you to select the products from your catalog that you wish to offer as subscriptions.

One of the primary benefits of this app is that you can choose the delivery frequencies you’d like to offer and set associated discounts. For instance, a 15% discount can be set for products delivered every six weeks or 20% off for products delivered monthly. Once you activate the subscriptions in your store, you are all set to roll.

The Customer Experience

This new feature also enhances the customer's shopping experience. On your storefront, customers will be able to choose the interval at which they'd like to receive their subscription. In addition, they will receive transactional emails such as order confirmations and payment reminders, which can be customized to align with your brand identity.

Beyond placing orders, Shopify Subscriptions provides customers with new account capabilities where they can manage their orders. The customers are given the flexibility to skip or pause their subscriptions and even edit payment and shipping information.

Use Cases for Shopify Subscriptions App

Case 1: Specialty Coffee Shop

A specialty coffee retailer can offer coffee beans or ground coffee as a subscription product, allowing coffee lovers to receive their favorite brew on a regular, predictable schedule, right at their doorstep. It could encourage customer loyalty and increase repeat purchases.

Case 2: Beauty and Skincare Store

For a beauty and skincare store, monthly or quarterly subscriptions can ensure customers never run out of their essential beauty products. Plus, exclusive discounts for subscribers can incentivize more customers to sign up.

Case 3: Book Store

A bookstore could create a 'Book of the Month' club, sending subscribers a new book each month. This not only promotes regular customer engagement but also encourages a consistent stream of revenue.

This exciting feature extends even beyond and can be applied to various content types, such as:

  • Yoga lessons
  • Educational content
  • Paid newsletters
  • Paid podcasts
  • Training-related content

Conclusion

If you're a Shopify merchant looking to tap into the benefits of subscription selling, the Shopify Subscriptions app could be a perfect fit for you. And, if you have more complex subscription needs, you can choose from a fantastic selection of third-party subscription apps on the Shopify App Store - like Subscription Plus app. I can personally recommend this app as the team is live 24/7, always prepared and ready to meet all of your needs.

With the Shopify Editions Summer '23, let's embrace the subscription model and take our ecommerce experience to new heights. Happy selling!