Taboola would be the first platform that springs to mind when you're preparing to begin with native advertising because it is the most well-known and is constantly expanding. It is on every ranking of the top native ad networks, and you may have already seen its numerous ads on some of your favorite sites.

With 13.64% of the market share, over 1.4 billion monthly unique users, and partnerships with many of the best publishers in the world, including NBC News, Daily Mail, The Weather Channel, and several others, its popularity is undeniably obvious.

What is Taboola? 

A leading content discovery platform, it links users to similar slideshows, articles, and videos on and off the web. Their native advertisements are displayed in widgets that can be customized in the feed or at the bottom, top, or side of blog content.

By suggesting things users might also like, the business produces targeted content and creates custom advertising and marketing campaigns.

Users who create content, media producers, and advertisers are key components of Taboola's content marketing business model. 

More than a billion people visit Taboola each month, and the site sends over 450 billion suggestions of content, products, and services each month.

Taboola's native advertising process is intuitive and easy to use:

  • Advertisers generate content, set the amount they are willing to spend per click, identify the target population, and then wait for their native advertisements to drive traffic to their landing pages.

  • Publishers get paid for showing paid content by embedding a Taboola widget on their website.

  • Advertisers and publishers are linked through Taboola's interface, which also assures the quality of the advertising and helps the market operate smoothly.

How to build your first Taboola campaign

After entering your information into Taboola's sign-up form, you are automatically guided through the process of creating your first campaign.  

Make sure you've got the right content

What kind of content will you be promoting? Is it entertaining or educational? Is it a blog, video, or photo gallery? For what reasons do you believe your intended audience will find it appealing?

Before you begin building a Taboola campaign, think about the following questions. For native advertising to be effective, the marketed product must offer something of value to the target demographic.

Title

The core idea must be conveyed in a maximum of 60 characters. Make sure you're using power words. Your audience will be impressed, excited, and motivated to keep reading because of this.

Marketing Objective

The following step is to specify your campaign objective. There are five choices available:

  • Lead Generation 
  • Online Purchases 
  • Brand Awareness 
  • Web Engagement 
  • Mobile App Installs

Your decision at this point will have a significant impact on your KPIs.

Campaign Scheduling

Taboola offers the same native advertising networks' standard time-based campaign scheduling options. You can also designate when you don't want your advertising to appear.

Naturally, your location has a significant impact on the best targeting time. 

Bidding Strategy & Budget 

Fixed Bid and Smart Bid are the two main bidding strategies available on Taboola. Smart Bid is the bidding approach that enables you to maximize conversions by your marketing objective. Smart bid optimizes bids based on historical data to determine the likelihood that individual impressions will result in conversions once you've determined the base price for your campaign. 

Monitor and enhance your campaign's performance 

After launching your first campaign, Taboola's reports will present you with various performance data that may be filtered based on specified parameters. Each of the following reports will give you a unique perspective on your campaign data: 

  • Viewing data by time 
  • Viewing data by platform 
  • Viewing data by location 
  • Viewing data by campaign item
  • Viewing data by hour 
  • Viewing data by day

Conclusion

At HulkApps, we aim to assist you in making your journey easier. You can use Taboola Pixel Tracking whether you're just beginning to investigate native advertising or searching for a more efficient approach to managing your Taboola campaign. HulkApps will assist you in developing an effective strategy to achieve your objectives and demonstrate how to continuously manage and enhance your campaigns.