How Quora Pixel Tracking works?
It simply works by placing a small, unobtrusive piece of code called pixel on your website. Visitors will then be targeted when they visit your site.
What's included
- Integration with Shopify
- Shopify Checkout Pixel Integration
- ReCharge checkout
- Standard Event Tracking
The Quora Pixel is a tool that's set in your site code to track activity and conversions. When somebody clicks on your advertisement and lands on your site, the Quora Pixel allows you to distinguish how many people are visiting your site and what actions they are taking.
The Quora pixel consists of two parts:
- The base pixel code and
- The event code
Installing the Base Pixel enables the promoter to leverage site audience building for Website Traffic Retargeting and Lookalike Targeting.
The Event Pixel tracks specific conversion events and should be installed on the page that shows the conversion event has happened. This is often commonly a thank you or confirmation page (i.e. the confirmation page one sees after checking out).
Why use Quora Pixel Tracking?
- Increased brand awareness
- Increased traffic
- Detailed Insights
Final thoughts:
Basic! It works by placing and triggering cookies to track users as they interact together with your site and your Quora advertisements.