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TF-IDF significa frequência de documentos inversa usado para medir a importância de uma determinada palavra-chave em uma página. Ao contrário da densidade de palavras-chave, ele não apenas observa o número de vezes que o termo é utilizado na página; ele também analisa um conjunto maior de páginas e tenta determinar quão vital essa ou aquela palavra-chave é.
Por exemplo, em reparação de carros, o termo "reparação de pneus" é provavelmente mais vital do que "reparação de motor turbo" - essencialmente porque todos os carros têm pneus e apenas alguns carros têm motores turbo. Por causa disso, o termo "reparação de pneus" está sendo utilizado em um conjunto maior de páginas que falam sobre reparação de carros.
É exatamente isso que o relatório TF-IDF no WebSite Audit será capaz de identificar!
Ao analisar estatísticas de utilização de palavras-chave de um grande número de seus concorrentes, a fórmula TF-IDF mostrará:
Quando usar a análise de TF-IDF?
Por que usar o relatório TF-IDF?
Calcula fatores de otimização de conteúdo. Também analisa o quão bem sua página está otimizada para suas palavras-chave alvo.
Descobre as palavras-chave e frases que seus principais concorrentes estão usando
Encontre as palavras e frases com recomendações para usar menos ou usar mais para ver como você pode ajustar sua cópia para melhorar a relevância
Como funciona o relatório TF-IDF?
O relatório TF-IDF funciona com uma fórmula específica onde, o termo t no documento d, o peso Wt,d do termo t no documento d é dado por: Wt,d = TFt,d log (N/DFt)
Pensamentos finais
A HulkApps oferece serviços abrangentes de relatórios TF-IDF para Shopify, para ajudar proprietários de lojas, assim como você, a extrair os termos mais descritivos em um documento/site...
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