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TF-IDF代表文档频次逆文档频率,用于衡量页面上给定关键字的重要性。与关键词密度不同,它不仅仅看关键词在页面上的使用次数,而且分析了更多的页面,并尝试确定该关键字的重要性。
例如,在汽车维修中,“轮胎维修”这个词可能比“涡轮增压发动机维修”更重要——主要是因为每个汽车都有轮胎,只有少数汽车有涡轮发动机。因此,“轮胎维修”这个词在谈论汽车维修的更大范围的页面上使用。效率更高。
这正是WebSite Audit中的TF-IDF报告能够捕捉到的内容!
通过查看竞争对手的关键词使用统计数据,TF-IDF公式将向您展示:
何时使用TF-IDF分析?
为什么要使用TF-IDF报告?
计算内容优化因素。还分析您的页面在目标关键词上的优化程度。
发现您排名靠前的竞争对手正在使用的关键词和短语
找到使用较少或使用更多建议的单词和短语,以查看如何调整您的副本以提高相关性
TF-IDF报告的工作原理是什么?
TF-IDF报告根据特定的公式工作,在文档d中的术语t,术语t在文档d中的权重Wt,d由以下公式给出:Wt,d = TFt,d log (N/DFt)
最后的思考
HulkApps为Shopify提供全能TF-IDF报告服务,帮助像您一样的店主提取文件/网站中最具描述性的术语...
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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