Shopify Product Review Apps: A Comparative Analysis of CM Commerce: Email Marketing and Product Reviews with Photo PRO Table of Contents IntroductionHow Does CM Commerce: Email Marketing work?How does Product Reviews with Photo PRO work?How Much Does CM Commerce: Email Marketing Cost?How much does Product Reviews with Photo PRO cost?Cost Analysis: CM Commerce: Email Marketing vs. Product Reviews with Photo PROUser Reviews & Customer Support InsightsIntegration and Compatibility ComparisonConclusion Introduction Online reviews are the lifeblood of e-commerce. According to a Spiegel Research Center study, nearly 95% of shoppers read online reviews before making a purchase. Here, we delve into the arena of Shopify product review apps, detailing the features, pricing, and practicality of CM Commerce: Email Marketing and Product Reviews with Photo PRO. Both striving to take your Shopify store to the next level by influencing purchasing decisions, these two heavyweights have plenty to offer. How Does CM Commerce: Email Marketing work? Let's first take a look at CM Commerce, an Email Marketing application developed by CMC Campaign Monitor. Launched in 2015, this application automates your eCommerce email marketing, intending to grow your brand. Noteworthy features include the integration of email marketing with user-generated content, abandoned cart email reminders to reduce cart abandonment, and a unique feature of optimizing your most opened and clicked email marketing campaigns. CM Commerce is probably useful for expanding businesses, given its primary focus on e-mail marketing. If you're a startup, you might want to explore options for accruing a customer base. However, for established businesses, the ability to automate emails for user engagement presents a significant step towards customer retention. How does Product Reviews with Photo PRO work? Next is the Product Reviews with Photo Pro, developed by EnormApps in 2017. With its primary focus on reviews, this application provides the ability to fully customize the review page, import reviews using a CSV file, and more. An interesting feature of this app is the automated collection of reviews through fulfilled orders via emails, giving potential customers in-depth insights into your product. Product Reviews with Photo PRO is ideal for online storefronts of all sizes given its scalability. With its emphasis on collecting customer testimonials, it can be useful for startups looking to build customer loyalty and trust when launching new products, extending up to larger businesses aiming to maintain customer trust in their ever-expanding catalogue. How Much Does CM Commerce: Email Marketing Cost? The best part about CM Commerce: Email Marketing? It’s free to install! Moreover, their paid plans start at a competitive price of $9 per month, based on the number of subscribers, making it an affordable choice for those looking to capitalize on email marketing. How much does Product Reviews with Photo PRO cost? Like CM Commerce, Product Reviews with Photo PRO also offers a free plan, which includes unlimited product reviews and email-chat support. However, for those seeking advanced features such as photo upload, review request emails, and coupon emails for upsell, the Advanced Plan is priced at $7.99 per month. Cost Analysis: CM Commerce: Email Marketing vs. Product Reviews with Photo PRO While both applications offer free plans, the pricing structures vary based on the sophistication of features offered. For brands focusing on email marketing, CM Commerce's tiered pricing based on subscribers provides flexibility. However, for those prioritizing reviews, Product Reviews with Photo PRO's advanced features at a flat monthly rate are more appealing. User Reviews & Customer Support Insights Is CM Commerce: Email Marketing good? With a commendable rating of 4.6 stars, CM Commerce: Email Marketing illustrates impressive user satisfaction. The app's versatility and its approach towards customer engagement via email could contribute to its high rating. Is Product Reviews with Photo PRO good? Product Reviews with Photo PRO bags an fantastic rating of 4.9 stars. Its features like customization of the review page, automated review collection, and the ability to import reviews might be factors contributing to its pristine rating. User Preference: CM Commerce: Email Marketing or Product Reviews with Photo PRO? While CM Commerce specializes in customer engagement via email marketing, Product Reviews with Photo Pro focuses on driving customer trust and engagement by showcasing product reviews. The preference for either app would largely depend on the individual business’s marketing strategy and requirements. Integration and Compatibility Comparison Regarding integrations and compatibility, the information provided doesn't specify any partnerships. The app descriptions suggest that both applications seamlessly integrate with Shopify platforms, but more research may be required for specific integrations. Still Searching for the Right Fit? If you haven't settled on a review app after our comparison, you might want to explore the Shopify Product Reviews & Ratings App by HulkApps. With a 4.7-star rating from over 300 users, this app is more than just a tool—it's a solution. Here's a snapshot of its standout features:Smart AI Approval: This tool auto-publishes positive reviews. It means your store always shows the best feedback, helping build trust with shoppers.Social Sharing:Share customer reviews easily on social media platforms. It's a great way to let more people know about the good things customers are saying.Photo Reviews: Customers can add photos to their reviews. It gives others a real look at what they can expect.Custom Fields: Add up to 5 extra fields in your review form. It helps you get more specific feedback about things like product size, color, or delivery.Structured Data: Improve your store's online visibility. Show customer review counts in search results, making your products stand out more.HulkApps offers different plans to fit your needs, including a free option. Check out the HulkApps Product Reviews for a full review solution.