The Hulk VolumeBoost app now uses Shopify Functions, which makes the app's functionality compatible with Shopify native Checkout, while offering more discount options - one of them being Buy X Get Y discount. This update gives merchants new ways to attract and keep customers.
What is Buy X Get Y Discount?
A Buy X Get Y discount is a promotional strategy used in retail and ecommerce where customers receive a discount or a free product when they purchase a specific quantity or type of items. Here’s how it generally works:
Buy X: This specifies the number or type of items the customer needs to purchase to qualify for the discount.
Get Y: This defines the reward, which could be a discount on the purchase, a free item, or a combination of both.
Introducing Buy X Get Y in VolumeBoost
With the latest update to the VolumeBoost app, Shopify merchants can now create and manage BXGY discounts directly from their store's backend. This new feature is a great addition to the already available discount options within the app.
Buy X Get Y Offer Combinations
We provide four different offer combinations:
Combination 1: Product + Product
Description: Offer a promotion where a customer buys a specific product and gets another specific product either for free or at a discount.
Example: Buy Product A, Get Product B Free
Combination 2: Collection + Collection
Description: Offer a promotion where a customer buys any product from a specific collection and gets another product from the same or different collection for free or at a discount.
Example: Buy Any Product from Collection X, Get Any Product from Collection Y at 20% Off
Combination 3: Product + Collection
Description: Offer a promotion where a customer buys a specific product and gets any product from a specific collection either for free or at a discount.
Example: Buy Product A, Get Any Product from Collection B Free
Combination 4: Collection + Product
Description: Offer a promotion where a customer buys any product from a specific collection and gets a specific product either for free or at a discount.
Example: Buy Any Product from Collection X, Get Product Y at $10 Off
How to Create a BXGY Offer
To create a BXGY offer, you can follow these steps:
1. Select Your Combinations
Determine which products will be designated as "X" and which collections will be designated as "Y".
3. Set the Discount
Decide whether the "Y" products will be offered at a discount or as a free gift.
4. Additional Settings
After setting up your BXGY offer, you can further customize it with optional settings.
Benefits for Merchants
Increase Sales Volume: Encourages customers to purchase more items than they might have originally intended. If a store has a "Buy One, Get One Free" deal, a customer might buy two items instead of just one because they get one for free.
Move Inventory: Helps clear out stock, especially for seasonal or soon-to-be-discontinued items. For instance, a store might use a "Buy Two, Get One" offer to quickly sell leftover winter clothing as spring approaches.
Customer Loyalty: Attracts and retains customers by offering value through savings. This can make customers happy and more likely to come back and shop again. For example, if a customer regularly finds great "Buy X Get Y" deals at a store, they might choose to shop there more often instead of going to a different store.
Get Started with Buy X Get Y Offers in VolumeBoost
Want to upgrade your Shopify store with Buy X Get Y deals? It's easy! Download the VolumeBoost app and try the new discount feature.
Whether you want to sell more, clear out stock, or give your customers better offers, VolumeBoost has everything you need.
