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TF-IDF是用於衡量頁面上的關鍵字重要性的詞頻-反文檔頻率。與關鍵字密度不同,它不僅僅考慮該詞在頁面上的使用次數;它還分析了一系列更多的頁面,並試圖確定這個或那個關鍵字的重要性。
舉個例子,在汽車維修中,詞組“輪胎維修”可能比“渦輪增壓發動機維修”更重要,因為每輛汽車都有輪胎,只有一小部分汽車有渦輪增壓發動機。因此,“輪胎維修”這個詞將被更多討論汽車維修的頁面所使用。
這就是WebSite Audit中的TF-IDF報告所能捕捉到的!
通過查看您眾多競爭對手的關鍵字使用統計數據,TF-IDF公式將向您展示:
何時使用TF-IDF分析?
為什麼使用TF-IDF報告?
計算內容優化因素。同時,分析您的頁面對目標關鍵字的優化程度。
發現您排名靠前的競爭對手正在使用的關鍵字和短語
找到使用過少或使用過多建議的詞語和短語,看看您如何修改副本以提高相關性
TF-IDF報告的工作原理是什麼?
TF-IDF報告基於一個特定的公式,詞t在文檔d中,詞t在文檔d中的權重Wt,d由以下公式給出:Wt,d = TFt,d log (N/DFt)
最後的思考
HulkApps為Shopify提供全方位的TF-IDF報告服務,幫助像您一樣的商店所有者在文件/網站中提取最具描述性的術語...
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Rising to serve you better, we are delighted to announce that PlanetX has been acquired by HulkApps, a Chicago-based leading Shopify agency. The combination of HulkApps Shopify services and PlanetX's strong capabilities in the eCommerce industry will lead to continued growth for both companies.
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