According to a recent survey of consumers' experiences with personalization,

90% of consumers find it appealing,

while 80% of individuals are likely to buy something.

The data says that Epsilon is the world leader in understanding the relationship between brands and consumers.

Even though everyone has access to the same products, it's more likely that you buy something that your neighbor already has. When it comes to this, people will always look up to brands that give them more ways to customize the products.

Showing different options for a single product is one way to make your online purchases unique. You can give your users a lot of choices, like different materials, color combinations, and more. People have the right to buy things that are unique to them. So, a vendor can build a group of loyal customers who will notice them before they reach ready-made solutions.

A bicycle shop is a good example of this because customers can choose the colors they want for their bikes. Customers can choose any color they want for the frame, the rims, and the grips to make their bike unique. The best thing is that they can watch it live on the website before they  actually purchase it.

Obviously, the feature will act as a magnet to bring in new customers and keep them in the store for longer. It will also make them more likely to buy from the store again in the future. Product customization is something that any store can offer, especially if the item is a gift or a beneficial buy. So, it could be anything a user would like to own, from a pen to a car.

Show product option

 

Downsides to Shopify's Variant System

If you've used Shopify right out of the box, you've probably noticed that their variant system isn't the best way to add more customization options to your products. Even though Shopify is one of the best eCommerce platforms, its variant system has a lot of shortcomings.

First of all, it's not easy to scale up or manage. Shopify gives your business a lot more choices as you add more options to the products you sell.

For example, let's say you run a store where people can buy parts to build their own computers. You let people customize the CPU, the graphics card, and the motherboard. These are your choices, and each choice has a few different options. We'll only change the brand of these parts to keep things simple. There will be AMD and Intel versions of the CPU, ASUS, EVGA, and MSI versions of the graphics card, and GIGABYTE and ASRock versions of the motherboard.

If you used Shopify's variant system to customize your product, your product page would now have a dropdown with 12 options, one for each combination of variants. This is not the best layout for your users' online experience. This also makes it hard to manage your product through the admin panel.

One could, of course, change how the variant system looks to the user, but the main problem of how to manage all of the different variants remains on the administration side. By using HTML and the Infinite Product Options apps, it's easy to set up multiple product options without using the variant system.

By using the Product Options app in Shopify, it's easy to give the user a number of ways to customize the product. This is easy to change so that you can add as many options as you want.

This is a tour of an app, the Infinite Product Options App, which is the most popular Product Options app in Shopify:

About - Infinite Product Options App

With Shopify's Product Options app, you can quickly change your product options in an unlimited number of ways. Give your customers more choices, and you'll make more sales on your website. Product options give you more freedom to customize your products, create opportunities to sell more, and make shopping better for your users.

Need an extra $5 to wrap a gift? What about $15 for fast service? This is easy to do with Product Options!

Product Options by HulkApps lets you:

  • Edit your option sets and Update in all products at once
  • Add Tool-tip or Help text to explain Options to customers
  • Assign a price to the option, or offer it for free
  • Set max character length

Not just that, it has more interesting features to offer.

Unlimited personalization

Let your customers choose from unlimited customizations and options right on the product page.

Bulk apply options

You can assign option sets to a single product or a custom-selected cohort like a collection, brand, or product type. You can do this with a single click for any number of products.

Price adjustment

Assign a price to a non-inventory option, like gift wrapping or engraving, and tell the customer how much they need to pay on top of the base price.

Styling & Display Customization

With the Custom Product Options app, you can change how your product looks to make it more to your customers liking.

Conditional Logic

Make rules that show or hide options depending on what the customer has chosen before. For example, hide the file upload option that asks for their logo unless they chose "Personalize shirt" in the step before.

Inventory control

In your store, each option can be linked to a different product variant. Not only will it add the price of the product, but it will also keep track of stock for each product option.

Edit Options in Cart

​​Customers can change the options they've already chosen right from the cart page, so they don't have to start over. Our unique edit options in cart feature shows up as a button on the cart page that opens a window with details about each option.

Bulk Import / Export Options

You can easily add already-made options to your store with just one click. Get information about options in an.XLXS file. You can easily fill orders because Shopify will show you what options the customer has chosen in the order summary.

Final Words

With apps like Shopify Product Options that are easy to set up, you can give your customers an online shopping experience they've never had before. Also, the admin panel is very well organized, which makes your job much easier.